Stratocaster celebrates 60th
By DONNA BALANCIA

Fender Plays on Without President Bob Roback

EXCLUSIVE: Fender plays on without President Bob Roback By Donna Balancia California Rocker has learned President Bob Roback is no longer with Fender Musical Instruments Corp. When California Rocker reached to do a story on […]

Moby will keynote Next Generation at NAMM
In The Biz

Moby To Keynote Generation Next at NAMM Show

Moby, the award-winning musician and producer will deliver the keynote address to launch Generation Next at NAMM Foundation on Thursday. Generation Next is a NAMM Show educational opportunity for college music students preparing for careers […]

California Rocker Fender Guitar Corp. Bob Rodack
By DONNA BALANCIA

Bob Roback Joins Fender as President

LOS ANGELES — Bob Roback has been named President of Fender Musical Instruments Corp. and will open a new Los Angeles-based office for the company. Mainly known as co-founder of Dashbox and former Head of […]