Alex Rodriguez Opens Record Safari LA in Atwater Village to the Delight of Vivacious Vinyl Lovers

By DONNA BALANCIA

The Los Angeles music community turned out en masse over the weekend for the opening of Record Safari Los Angeles, the newest retail offering from Alex Rodriguez.

Rodriguez, the record collector and music curator who travels to find albums to bring to the people, was deluged opening weekend with hundreds of customers who came to shop at the new store, located in Atwater Village.

Alex Rodriguez opens Record Safari LA – Courtesy image

Rodriguez is a well-known personality in the vinyl biz. He established The Glass House Record Store, located next door to the Glass House music venue in Pomona.

“The turnout was way crazier than I expected and it was so wonderful to see everyone that came out,” Rodriguez said in a social media post. “Thank you all for constantly inspiring me to keep digging up records!!”

The new store came together as a team effort, Rodriguez said. It was a labor of love converting the building from a former recording studio into a retail outlet.

Rodriguez has made it his life’s passion to seek out great albums. As curator for Coachella’s on-site record store, he has become a famed fixture in the SoCal music scene.

He is so established in fact, there was a documentary film “Record Safari” made about him, and it’s been a hit on the indie scene. The film depicts Rodriguez doing what he loves to do: Travelling the nation to find the finest in vinyl recordings.

Mark Atherlay met Robert standing in line at Record Safari LA at 6:50 AM on Saturday – Courtesy LAVinyl77

Mark Atherlay got in line at 6:50 AM on Saturday to support friend Rodriguez and the new store.

“In fact I’m just one of many who sold him nearly three quarters of my vinyl collection,” he told California Rocker. “It was a stellar and smooth day all due to the sheer amount prep that went into the Grand Opening.”

As the story goes, the owner of the Glass House Concert Hall in Pomona opened a record store beside the venue and met Alex at a swap — of course — buying records. Alex eventually worked his way up to general manager of the Glass House. 

Goldenvoice and Coachella called on Alex to build a record store for the festival, a job that led to his first of many cross country purchasing trips.

But over the weekend Rodriguez did not have to travel for his latest success. The community came together to support him, with musicians, artists and crafts people — as well as record fans — gathering in Atwater Village on one of the hottest weekends of the year. 

Adam Bones of The Two Tens buys vinyl at Record Safari LA - Courtesy
Adam Bones of The Two Tens buys vinyl at Record Safari LA – Courtesy

“It was pretty cool,” said Adam Bones of the LA Bands The Two Tens and FriendlyBear. “I went with my brother and we both picked up a handful of records. They had a lot of rare original print stuff. We found some nice gems in there.”

Record Safari LA is located at 3222 Los Feliz Blvd. LA, CA 90039.

Donna Balancia is the publisher of California Rocker, EastCoastRocker.com and the new U.S. Rocker. Contact her at sales@californiarocker or follow California Rocker on Instagram.