By DONNA BALANCIA
Jason Mraz has settled his copyright suit against MillerCoors LLC over the company’s unauthorized use of “I’m Yours” performed during last year’s BeachLife Festival in Redondo Beach.
In a lawsuit filed last December in Los Angeles federal court, Mraz said MillerCoors never asked permission to use a 13-second clip of him performing his hit song, which was shot at BeachLife Festival last May. The clip was used in a Coors Light promotional campaign.
The video used on the company’s social media contains Coors Light branding and the caption “Kicking off summer with the World’s Most Refreshing Beer at the BeachLife Festival.”
Mraz, of San Diego, is known for his positive and upbeat music that has captured a wide array of fans of all ages.
“Due to the family friendly nature of the song, Mraz has never licensed the composition for use by alcohol companies or other adult-oriented products and would never do so,” the lawsuit said.
Coors said it had a sponsorship deal with the BeachLife Festival whereby it could use footage from the festival on social media. But the fledgling local fest didn’t get artist approvals before extending permission to Coors.
Settlement papers were filed Monday, details were not revealed.