Promoter Introduces VIP Level Passport
By JOHN DALY
Ever get the urge to jet off to Lollapalooza France or Austin City Limits Music Festival but you don’t have a ticket?
Live Nation has brought back the Festival Passport, a program that enables concert lovers to get general admission entry to more than 100 festivals around the world for one price.
It’s the second year Live Nation offers the Festival Passport, which gives festival goers admission to events including Austin City Limits Music Festival, Bonaroo Music and Arts Festival, Electric Daisy Carnival and Governors Ball Music Festival.
Live Nation also offers a VIP Festival Passport, granting VIP access to shows for $5000. The GA tier of the Festival Passport is $999. The company has teamed with Ticketmaster’s Verified Fan security application to securely register for the passes online. Festival Passport goes on sale April 17. Registration for Verified Fan is open today.
Other participating festivals include Download (UK, Spain, France, Australia), Falls Festival (Australia), Firenze Rocks (Italy), Lollapalooza (Germany, France, US), Rock Werchter (Belgium), Sasquatch! Music Festival (US), and many more. New festivals added are Sydney City Limits (Australia), Creamfields (China), RedFestDXB (UAE), Impact Festival (Poland), Openair Frauenfeld (Switzerland), and Edinburgh Summer Sessions (UK). For a full map of participating festivals around the world, click HERE.
“Music festivals are all about the experience and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide,” said Lisa Licht, chief marketing officer for Live Nation U.S. Concerts in a statement. “Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the program this year by increasing the number of Festival Passports available and adding a brand new VIP tier.”
Verified Fan Registration begins today, Monday, April 9 at 8 a.m. PDT and closes Thursday, April 12 at 8 p.m. PDT through the Verified Fan website.
Live music fans who receive a code then can buy a GA or VIP Festival Passport when they go on sale Tuesday, April 17 at 8 a.m. PDT at LiveNation.com/Passport