By DONNA BALANCIA – Music greats, friends and Halloween partygoers jammed into Gibson Guitar’s Beverly Hills showroom for a party to celebrate the company’s 2016 guitars.
The Doors’ Robby Krieger joined Los Lobos on stage to perform for several hundred people who crammed into the swanky Gibson Guitar offices near city hall for a celebration of the 2016 guitars.
“We’re very happy with the developments in both the hard bodies and the hollow body products this year,” said Dave Winters, general manager of Gibson Memphis. “We advance with technological innovation but we’re known for our tradition, first and foremost.”
In an intimate setting, music stars, friends and fans shared conversation, food, drinks and laughs, and heard some rockin’ tunes from East L.A.-raised Los Lobos.
Among the guests were Brian Ray of Paul McCartney’s band, also a longtime musician with Etta James; author and photographer Robert Landau, whose latest work is Rock N Roll Billboards of the Sunset Strip; his nephew Josh Landau, frontman for The Shrine; and Dave Amato, lead guitarist for REO Speedwagon.
Amato said he was stoked to be working with Gibson on a new signature model, but that’s all he would say.
“I’m having a great time with great people,” said Amato, a longtime friend of Gibson and host extraordinaire, Peter Leinheiser, Gibson’s entertainment relations honcho.
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