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Slash to Develop Guitars with Gibson Brands as the Company’s First-Ever Global Brand Ambassador

Featured Photo by EL HUMILDE FOTERO

Gibson Brands has appointed guitar superstar Slash as Global Brand Ambassador, the first such designation in the company’s history, it was announced.

As part of his new role with Gibson, Slash is developing new products with three of the company’s celebrated guitar brands, Gibson Custom, Gibson and Epiphone. Details of new products and exclusive content will be announced beginning later this month.

“We are thrilled to recognize Slash as Gibson’s first Global Brand Ambassador,” said Henry Juszkiewicz, chairman and CEO of Gibson Brands. “Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon.”

Slash California Rocker

Slash with his collection of Gibson guitars – Photo courtesy of Gibson

“It’s an honor to be Gibson’s first Global Brand Ambassador,” said Slash. “I’ve been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I’m proud of the creative relationship we’ve developed over the years.”

Slash joined Guns N’ Roses in 1985 in Los Angeles and quickly rose to international fame by the summer of 1987 with the release of the band’s debut LP Appetite for Destruction, which has sold more than 30 million albums and became one of the best-selling rock albums of all time. Slash’s signature sound and epic solos were recorded with several of his favorite Gibson guitars. Over the past three decades, Slash has collaborated closely with Gibson and the company’s CEO, Henry Juszkiewiczon several projects including product development, marketing, live events and supporting charitable initiatives with the Gibson Foundation.

Slash is currently on the Guns N’ Roses “Not in This Lifetime” world tour through November.

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